Successful Social Media Strategy:
Why and How?
In the world we live in, it is extremely important for your business to have a strong marketing strategy and a good digital presence. Why? So that you can stay one step ahead of your competitors and one step closer to your customers! If you haven’t changed your strategy in the past six months, it’s time to do so. As specialists in this field, we at BrandBuilder can help you with that by sharing with you the trends for 2023 in social media and a few steps on how to build a successful digital presence for your brand.
What is a marketing strategy for social media?
A marketing strategy for social media is not just about posting content and accumulating likes and followers, it is much more than that. It also includes a thorough research of the target audience and creating interesting content based on the preferences and interests of the audience. To reach the right customers, especially in the beginning, you will need to create paid ads that you should analyze and manage in the right way. However, if we had to come to a specific conclusion, it would sound like this:
“A social media marketing strategy is the process of planning, executing, and managing the content on your brand’s social channels.”
What should the strategy in social media contain?
То truly have a strong presence, reach the right target audience, and engage them in the right way, there are a few things to keep in mind:
Analyze and then personalize the content you share. It is very important to understand what your audience likes the most. You can easily find out by asking them directly in an informal survey, which you can post on your profile story or by tracking engagement (likes, comments, shares) on your posts.
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- Stay up-to-date
Stay informed about the latest features on social media. Experiment boldly and incorporate them into your strategy. Often, when there’s a new feature, social media algorithms want you to use it and therefore reward you by showing your content to more people. What’s currently tolerated on social media are videos, so it’s a good idea to plan video content into your strategy.
- Be consistent
To make your brand recognizable and distinctive in the market competition, it’s necessary to have a well-established brand. It’s equally important to be consistent with things like – the way you express yourself, the colors you use, and so on.
6 steps for creating a social media strategy:
- Make a research and find the right audience.
- Choose the digital channels that are most suitable for your business.
- Choose how you will measure the effectiveness of your strategy (KPIs – key performance indicators).
- Plan your content for at least 3 months in advance.
- Report after the plan is executed.
- Analyze based on the effectiveness indicators you have set.
Building a strategy is not easy and requires time, attention, and a clearly expressed goal. Our advice is – reach out a specialist who will have the expertise to help you achieve your goals if you don’t have the necessary skills to create your own strategy.
If you need a partner to help you build your brand, we at BrandBuilder can help, just give us a call.
Antoana Bakalova – Copywriter