Do you remember that incredible business idea you had right after college? Or the idea that shed the light on you after the first job you found? What about the product or service you first saw during that long trip abroad? The one that made you want start selling it right away in your country. Do you remember that feeling?     

I do. We have all been there. We have all felt this inspiration. But not all of us had the courage to risk it all, to quit their job or to invest all they had in something new. That is what makes the difference. The one who succeeds to bottle up that feeling, to get drunk on what inspires them every day is the one who changes their life.

If you wonder “Yes, but how do I start?” The answer is “why?”. Yes, “why”. Why do you want to start? To earn money? To be independent? To have freedom? If this is your answer, do not bother. Remember, people buy “why you do it”, “not what you do”. Find a cause, something significant that will make a difference for someone, for a community, for the world, if you wish. No matter the product or service you offer, find the higher reason why you want to sell it. Then incorporate it in your brand identity. Let your brand speak for your cause with its set of elements: vision, mission, slogan, logo, color code, social media graphics, typography. All these elements will translate your message to the audience you want to influence.

Success is on the other side of fear and it’s up to you to cross the road and walk on sunshine.

And I promise you, the excitement of having your own business, your own project, something that you can invest 100% of your time and efforts in, is what will make you want to wake up every single morning.

It’s that simple, just decide to start. One day or day one, you choose. There will always be Brand Builder to help you make the first step.


Let’s start. Together, we build brands.

With our core role in transforming a business’s digital presence – we are in the unique position to reinvent their brand for a more digitally focused world through design, content and interaction. The new signifiers of a modern digital brand – are user interface, integrated branded content and interaction.

Petya Gergova – CEO, Marketing Executive


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